“Blitzscaling itself isn’t the goal,” Hoffman said during TechCrunch Disrupt 2021. Years later, founders are navigating a pandemic, perhaps the most uncertain period of their lives, and Hoffman has a clarification to make.

He sent Business Insider a presentation explaining how startups can use what he calls 'blitzscaling' - prioritizing speed over efficiency - to grow quickly when faced with an uncertain future, and beat out the competition to take over the market.When LinkedIn co-founder and Greylock partner Reid Hoffman first coined the term “blitzscaling,” he kept it simple: It’s a concept that encourages entrepreneurs to prioritize speed over efficiency during a period of uncertainty. His new book, ' Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies,' focuses on the strategies and techniques that companies like these use to grow rapidly and stay ahead in their industries. Reid Hoffman, partner at Greylock and co-founder of LinkedIn, understands how to achieve the kind of hypergrowth needed to survive in a world of companies like Amazon and Google. Some may have ups and downs, while others see slow, steady growth over a longer period of time. Most businesses don't experience the same trajectory, and a startup with a solid foundation won't always scale to become a force among its competitors.

The idyllic story of a Silicon Valley startup - beginning with just a few employees in a garage and consistently scaling over time until it's a major company with hundreds of workers - is the anomaly, not the prototype. Startups carry unavoidable risk - small businesses have a 20% chance of failing in their first year, and a 50% chance after five years. Account icon An icon in the shape of a person's head and shoulders.

Blitzscaling reid hoffman